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18th & 28th August, 15th, 22nd & 29th September - Suzanne

21st & 25th August, 8th, 11th, 22nd, 25th September - Mark

GWDC Office Hours

Mark these dates in your calendar

AUGUST 2026

• 15th August Moving Forward Group. 10 AM. Share your wins, ask questions of this supportive group of Startup School for Seniors alumni.

• 5th September Power Hour Group, 10 AM. Complete those tasks you’ve been putting off during this one hour camera/audio off work session.

• 17th September Moving Forward Group, 10AM

Get Work Done Club Events

Rebel Later Life: The Ideas Party Tickets are now on sale.

Advantages of Age is hosting its first conference and we’d love you to be involved.

Rebel Later Life: the Ideas Party is an Advantages of Age one day conference on 10th October at Cecil Sharp House, Camden, London where you get the chance to do a deep delve into all sorts of subjects from Redesigning your relationships after 50 to sorting out a pension. To creating funky funerals. To designing work around your life and what you enjoy. There will be panel discussions on ageism, a Flamboyant Forever photo booth, exhibition stands and much more.

EARLY BIRD TICKETS ARE GOING FAST (LOW INCOME TICKETS SOLD OUT)

Find out about the people and organisations challenging the media narrative around ageing.

All conference tickets include a delicious buffet lunch with vegetarian options available.

There is also an optional networking drinks event where you can get to know each other. It’s going to be fabulous!

Exhibitor stands and sponsorship opportunities are available. Contact: suzanne@advantagesofage.com to find out more.

Buy tickets here

As a reminder, paid subscribers receive:

• Two monthly check-ins:

  • The Moving Forward Group where you have the opportunity to ask questions, share your wins, address your challenges in a supportive, safe environment

  • The Power Hour - a chance to switch off your phone & other distractions and spend an hour completing the task you may have been putting off.

• One 15 minute 1:2:1 Office Hours. Let us help you to unblock whatever is holding you back and set your goals for the next month

• Free workshops - all the workshops we run as part of Startup School for Seniors are available, for free, to GWDC members.

• Kickstart Call 8.30am GMT Monday-Friday check-in with Mark.

Subscriptions are priced at £14.99/month or £149.00 per year, cancellable at any time. We know this represents good value, but if there’s any service you consider would be worthwhile and we haven’t covered already, we’d love to hear your thoughts.

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11th & 28th August - Suzanne

21st & 25th August - Mark

GWDC Office Hours

Mark these dates in your calendar

AUGUST 2026

• 15th August Moving Forward Group. 10 AM. Share your wins, ask questions of this supportive group of Startup School for Seniors alumni.

Get Work Done Club Events

Rebel Later Life: The Ideas Party Tickets are now on sale.

Advantages of Age is hosting its first conference and we’d love you to be involved.

Rebel Later Life: the Ideas Party is an Advantages of Age one day conference on 10th October at Cecil Sharp House, Camden, London where you get the chance to do a deep delve into all sorts of subjects from Redesigning your relationships after 50 to sorting out a pension. To creating funky funerals. To designing work around your life and what you enjoy. There will be panel discussions on ageism, a Flamboyant Forever photo booth, exhibition stands and much more.

EARLY BIRD TICKETS ARE GOING FAST.

Find out about the people and organisations challenging the media narrative around ageing.

All conference tickets include a delicious buffet lunch with vegetarian options available.

There is also an optional networking drinks event where you can get to know each other. It’s going to be fabulous!

Exhibitor stands and sponsorship opportunities are available. Contact: suzanne@advantagesofage.com to find out more.

Buy tickets here

As a reminder, paid subscribers receive:

• Two monthly check-ins:

  • The Moving Forward Group where you have the opportunity to ask questions, share your wins, address your challenges in a supportive, safe environment

  • The Power Hour - a chance to switch off your phone & other distractions and spend an hour completing the task you may have been putting off.

• One 15 minute 1:2:1 Office Hours. Let us help you to unblock whatever is holding you back and set your goals for the next month

• Free workshops - all the workshops we run as part of Startup School for Seniors are available, for free, to GWDC members.

• Kickstart Call 8.30am GMT Monday-Friday check-in with Mark.

Subscriptions are priced at £14.99/month or £149.00 per year, cancellable at any time. We know this represents good value, but if there’s any service you consider would be worthwhile and we haven’t covered already, we’d love to hear your thoughts.

Read more

It’s great to have you here as part of the Get Work Done Club.

As the name says on the tin, we’re all about helping you to accomplish the tasks you may have been putting off, find answers to any challenges you may be facing, plus the gentle nudge of encouragement that we so often require - especially if you’re starting out in business.

Rebel Later Life: The Ideas Party Tickets are now on sale.

Advantages of Age is hosting its first conference and we’d love you to be involved.

Rebel Later Life: the Ideas Party is an Advantages of Age one day conference on 10th October at Cecil Sharp House, Camden, London where you get the chance to do a deep delve into all sorts of subjects from Redesigning your relationships after 50 to sorting out a pension. To creating funky funerals. To designing work around your life and what you enjoy. There will be panel discussions on ageism, a Flamboyant Forever photo booth, exhibition stands and much more.

Find out about the people and organisations challenging the media narrative around ageing.

All conference tickets include a delicious buffet lunch with vegetarian options available.

There is also an optional networking drinks event where you can get to know each other. It’s going to be fabulous!

Exhibitor stands and sponsorship opportunities are available. Contact: suzanne@advantagesofage.com to find out more.

Buy tickets here

Read more

Read more

As a reminder, here’s the Zoom link:

Zoom Link for the Power Hour

Here’s what happens:

You login and share with the group what you want to accomplish in the next hour. We all turn off our cam…

Read more

Advantages of Age is hosting its first conference and we’d love you to be involved.

Rebel Later Life: the Ideas Party is an Advantages of Age one day conference on 10th October at Cecil Sharp House, Camden, London where you get the chance to do a deep delve into all sorts of subjects from Redesigning your relationships after 50 to sorting out a pension. To creating funky funerals. To designing work around your life and what you enjoy. There will be panel discussions on ageism, a Flamboyant Forever photo booth, exhibition stands and much more.

Find out about the people and organisations challenging the media narrative around ageing.

All conference tickets include a delicious buffet lunch with vegetarian options available.

There is also an optional networking drinks event where you can get to know each other. It’s going to be fabulous!

Exhibitor stands and sponsorship opportunities are available. Contact: suzanne@advantagesofage.com to find out more.

Buy tickets here

Read more

Many business owners reach a point where working harder is no longer the answer. The business that got them started isn’t necessarily the one that will take them where they want to go next.

In this free one-hour masterclass, you’ll discover why this happens, how to recognise when your business needs redesigning, and how other founders have deliberately built the next version of their business.

Whether your goal is greater profitability, more confidence in your decisions, or a business that better fits your life, you’ll leave with practical insights and clear next steps.

You’ll learn:

• Why many businesses become harder to grow after the first few years.

• How to recognise when you’ve reached a natural transition point.

• A simple way to think about designing the next version of your business.

Starting Shortly

Registration is here. https://us02web.zoom.us/meeting/register/WzGHrsWcR4Oq70KlxleH6w

10th 14th & 17th July - MARK

21st & 28th July - SUZANNE

GWDC Office Hours

Mark these dates in your calendar

July 2026

• 15th July. Masterclass: 10:30 - 11:30am You’ve got your business this far… Now let’s build the next version. Learn how to build the next version of your business instead of …

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Different sectors. Different models. Different revenue. Different ambitions. But the same thing underneath.

They have clients. They have revenue. They’ve built something that works.

And now they’re asking a harder question.

How do I make this work better for the next stage? Not how do I start. Not how do I find my first customer. But how do I stop being busy with work that isn’t taking me anywhere? How do I earn more without just doing more? How do I spend less time firefighting and more time building? How do I make the business support the life I want instead of eating it?

(I’m digging into this properly in a live masterclass on July 15th — more on that below.)

I’ve thought about why this moment keeps showing up.

Most businesses start by responding to opportunity. A customer asks, you help. Something sells, you offer more of it. A referral comes in, you say yes. You build a reputation, a network, a way of working, a list of clients.

Nothing wrong with that. It’s how good businesses get built.

But over time the business turns into a mix of deliberate choices and things that just happened. The client type you kept because they paid on time. The service you kept offering because it brought money in. The pricing you set back when you had less confidence. The marketing you still do out of habit. The tasks only you do because at some point that seemed easier.

Eventually the business outgrows its own first draft.

Same passion, different business

One client built a walking-tour business around her love of local history. It started with one route around the 1908 Olympic site in west London, one ticket link, and a willingness to try something she cared about.

It grew into a real business. More walks. An email list. Repeat customers. Corporate bookings from companies wanting something different for their teams. Revenue climbing steadily.

But growth brought its own mess. Corporate clients paying late. Walks nobody booked until the last few days. More admin than she’d signed up for. A creeping sense that the business was running her, not the other way round.

So we dropped the vague question. Is this working? Obviously it was.

The real question: what’s working well enough to build around?

Which tours actually made money? Which clients brought the best work? Which parts gave her energy, and which created pressure for no good reason? What could be simplified, automated, or just stopped?

She cut what drained her. Doubled down on what worked. Made room for the parts of the business she actually enjoyed.

Her income from the walks is now about ten times what it was when she started. Not because she worked ten times harder. Because she got deliberate about what deserved to grow.

Effort isn’t the same as traction

Another client left a City job to build a consulting business. He had clients. He was earning. He was also networking constantly.

“I was networking my arse off,” he told me.

He did all the sensible things: met people, followed up, helped, shared ideas, kept conversations alive. But a lot of the work landing in his lap wasn’t the work he wanted to build around. Early-stage founders after a chat. Smaller jobs that didn’t use his best skills. People who ate up time without ever becoming real clients.

The bigger, better-paid transformation work he actually wanted just wasn’t showing up the same way.

The problem wasn’t effort. His activity was producing exactly what it was built to produce. His networking, his marketing, the story he told about himself, all of it was attracting work he’d already outgrown.

So we mapped it out properly. Who were his best clients right now? What were they actually paying him to solve? Where had they come from? What made those jobs different from the ones he didn’t want anymore?

Then we looked at the work he wanted more of. The gap was obvious. He needed different conversations, different rooms, different language, a sharper way of positioning what he does.

Working harder at the wrong activity doesn’t create traction. It just gets you more of the wrong activity, faster.

📍 Live Masterclass — July 15th 10:30am - 11:30am BST
You’ve Got Your Business This Far. Now Let’s Build the Next Version.
For business owners with clients and revenue who know the current version of their business isn’t the one they want to keep building. You’ll leave with a clear read on what’s actually making you money, what’s quietly draining you, and what to change first.
Save your Place → here

Not broken. Just outgrown

Here’s the question I keep coming back to: what in your business did you actually build on purpose, and what just happened while you were busy making things work?

That’s not a criticism. Getting a business to the point where it has clients and revenue takes courage, persistence, judgement, and a lot of learning the hard way.

But the version that got you here isn’t necessarily the version that gets you where you want to go next.

The answer isn’t always more marketing, more networking, more content, more hours. Sometimes the most useful thing you can do is stop and actually look at the business.

What’s genuinely making money? What’s eating too much energy? Which clients are worth building around? What could you drop? What needs simplifying before you grow? What would make this thing more profitable, more sustainable, and honestly more enjoyable to run?

My work with clients usually comes down to three things. Clarify what’s actually happening. Simplify what’s making money and making sense. Multiply the parts that deserve to grow.

That’s what I’m covering, live, on July 15th 10:30am BST: You’ve Got Your Business This Far. Now Let’s Build the Next Version.

This is for owners who have clients, revenue, and proof the business works, but know the current version isn’t the one they want to keep building. You’ll walk away with a clearer read on what’s working, what’s gotten needlessly complicated, and what needs to change first — plus a straight answer to the three questions above, applied to your own business.

Not generic growth advice. Not a demand to work harder. A real chance to step back and decide what the next version of your business needs to be.

Save your spot for July 15th 10:30am BST→ here

As a reminder, here’s the Zoom link:

https://us02web.zoom.us/j/81377538598

Here’s what happens:

You login and share with the group what you want to accomplish in the next hour. We all turn off…

Read more

10th 14th & 17th July - MARK

21st & 28th July - SUZANNE

GWDC Office Hours

Mark these dates in your calendar

July 2026

• 4th July. Power Hour. 10 AM. Your chance to accomplish those tasks you’ve been putting off!

• 15th July. Masterclass: 10:30 - 11:30am You’ve got your business this far… Now let…

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RECEIVE FEEDBACK TO A PRESENTATION

RUN A CLIENT QUOTATION BY US?

BOOK YOUR 1:2:1 OFFICE HOURS CALL TODAY.

Paid members receive 15 minutes/month with Suzanne or Mark to support your business. All our slots rarely get booked so take advantage of them as part of your membership!

For Paid Subscribers:

Office Hours w/ Mark or Suzanne: Your FREE 15 minute accountability session

10th 14th & 17th July - MARK

21st & 28th July - SUZANNE

GWDC Office Hours

Mark these dates in your calendar

July 2026

• 4th July. Power Hour. 10 AM. Your chance to accomplish those tasks you’ve been putting off!

• 15th July. Masterclass: 10:30 - 11:30am You’ve got your business this far… Now let’s build the next version. Learn how to build the next version of your business instead of simply working harder in the current one. Register directly on Zoom Here.

• 18th July Moving Forward Group. 10 AM. Share your wins, ask questions of this supportive group of Startup School for Seniors alumni

Get Work Done Club Events

Start your day with focus and clarity in our Kickstart Call (weekdays, 8:30–8:55 AM), featuring guided breathing, a personal check-in, and a moment to rebalance for a productive day ahead.

Start your workday with clarity and focus.

Join our Kickstart Call every weekday from 8:30 - 8:55 AM to set yourself up for a productive day. This short yet powerful session includes:
A guided breathing and focus exercise
A personal check-in for your mind and body
A moment to rebalance and set your intentions

Begin each day feeling centred, refreshed, and ready to achieve your best.

The link is here: https://us02web.zoom.us/j/84459898331?pwd=BsWPMguRirUtxRo0HgiwLFcv5ortIu.1

I hope you found this post useful.

As a reminder, paid subscribers receive:

• Two monthly check-ins:

  • The Moving Forward Group where you have the opportunity to ask questions, share your wins, address your challenges in a supportive, safe environment

  • The Power Hour - a chance to switch off your phone & other distractions and spend an hour completing the task you may have been putting off.

• One 15 minute 1:2:1 Office Hours. Let us help you to unblock whatever is holding you back and set your goals for the next month

• Free workshops - all the workshops we run as part of Startup School for Seniors are available, for free, to GWDC members.

• Kickstart Call 8.30am GMT Monday-Friday check-in with Mark.

Subscriptions are priced at £14.99/month or £149.00 per year, cancellable at any time. We know this represents good value, but if there’s any service you consider would be worthwhile and we haven’t covered already, we’d love to hear your thoughts.

We look forward to seeing you at 10 am, if you can make it, for the Moving Forward Group call.

As a reminder, here’s the Zoom link:

https://us02web.zoom.us/j/82909406951?pwd=67YemxZ9zgDXR3XnZr4a6QWpHaXbtX.1

Meeting ID: 829 0940 6951

See you at 10 am.

Suzanne & Mark

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Advantages of Age is hosting its first conference on 10th October: Rebel Later Life: The Ideas Party, taking place at Cecil Sharp House, Camden Town.

We’re bringing together individuals and organisations who are reimagining ageing in all its forms — around life, travel, work, death, and everything in between. It will be a brilliant day of inspiring talks, workshops, and opportunities to connect with people challenging the media narrative around later life.

We are looking for a speaker to share their experience of returning to study in later life. Later life learning is having a real resurgence, and we’d love to hear from someone aged 50+ who has gone back to university to do a degree and is happy to talk about what that journey has meant to them.

If this sounds like you or someone you know, please contact suzanne@advantagesofage.com.

Mark these dates in your calendar

June 2026

• TOMORROW. 20th June Moving Forward Group - Share your wins, ask questions of this supportive group of Startup School for Seniors alumni

Get Work Done Club Events

For Paid Subscribers:

Office Hours w/ Mark or Suzanne: Your FREE 15 minute accountability session

30th June - MARK

30th June - SUZANNE

GWDC Office Hours

Your Daily Kickstart Call

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.

You can see it now, six months in. The things you were going to change — the pricing, the client mix, the pipeline, the working rhythm — are either different or they are not. The goals you wrote down are either happening or they are not.

Most founders at this stage do one of two things.

They convince themselves Q3 will be different. That something will shift, that the busy patch will settle, that the clarity they were waiting for will arrive on its own. Or they quietly file the year as a partial write-off and start thinking about what they will do in January.

There is a third option.

Use the next six months deliberately. Not with a new list of goals — you already know what happens to those. With a different structure underneath them.

That is what this piece is about.

If your year has produced less than you planned and you want the second half to go differently, keep reading.

Read more

June 2026

• 20th June Moving Forward Group - Share your wins, ask questions of this supportive group of Startup School for Seniors alumni

Get Work Done Club Events

For Paid Subscribers:

Office Hours w/ Mark or Suzanne: Your FREE 15 minute accountability session

12th, 16th, 30th - MARK

16th & 30th June - SUZANNE

GWDC Office Hours

Your Daily Kickstart Call

Read more

As a reminder, here’s the Zoom link:

https://us02web.zoom.us/j/81377538598

Here’s what happens:

You login and share with the group what you want to accomplish in the next hour. We all turn off…

Read more

June 2026

• 6th June Power Hour. Your opportunity to spend an uninterrupted hour on tasks you may be putting off.

• 20th June Moving Forward Group - Share your wins, ask questions of this supportive group of Startup School for Seniors alumni

Get Work Done Club Events

Workshops

Workshops are FREE for PAID SUBSCRIBERS to GWDC. Your promo code will be in your Welcome email. Otherwise email suzanne@advantagesofage.com to receive the code.

• Creative Pricing Workshop with Therese Oertenblad
  Online event
  Saturday, 6 June 2026 at 10:00 BST

  Startup School Workshops

For Paid Subscribers:

Office Hours w/ Mark or Suzanne: Your FREE 15 minute accountability session

12th, 16th, 30th - MARK

16th & 30th June - SUZANNE

GWDC Office Hours

Your Daily Kickstart Call

Read more

June 2026

• 6th June Power Hour. Your opportunity to spend an uninterrupted hour on tasks you may be putting off.

• 20th June Moving Forward Group - Share your wins, ask questions of this supportive group of Startup School for Seniors alumni

Get Work Done Club Events

Workshops

Workshops are FREE for PAID SUBSCRIBERS to GWDC. Your promo code will be in your Welcome email. Otherwise email suzanne@advantagesofage.com to receive the code.

• Writing a One Page Business Plan with Mark Elliott
  Online event
  Saturday, 30 May 2026 at 10:00 BST

• Selling on LinkedIn with Mark Elliott
  Online event
  Tuesday, 2 June 2026 at 12:30 BST

• Creative Pricing Workshop with Therese Oertenblad
  Online event
  Saturday, 6 June 2026 at 10:00 BST

  Startup School Workshops

For Paid Subscribers:

Office Hours w/ Mark or Suzanne: Your FREE 15 minute accountability session

2nd, 12th, 16th, 30th - MARK

16th & 30th June - SUZANNE

GWDC Office Hours

A Quick LinkedIn Refresh

Do you feel that your current LinkedIn profile doesn’t reflect you and your business? Then it may be time for refresh!

This is where AI tools such as Claude or Perplexity (which I use) can be very handy.

Simply share the current URL of your Linkedin page or take screenshots of the area you wish to change. You can also export a copy of your full LinkedIn profile as a PDF and upload this into Claude.

Consider what you want your profile to accomplish? Generate more customers, more views, opportunities to speak?

According to LinkedIn expert Jennifer Orji, she recommends this prompt:

Audit my profile as if you are a LinkedIn strategist. Find errors that prevent people from hiring, following, or buying from me (or whatever else you’re seeking):
Identify gaps in: Headline, About, Experience, Skills. Ask clarifying questions about my goals. Then optimise each section using:
→ XYZ formula for Experience (I accomplished X by doing Y, resulting in Z)
→ 3 bullet points max per role
→ ATS (Applicant Tracking System) -friendly keywords.

Let me know how you get on,

Suzanne

Your Daily Kickstart Call

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