PR Resources for your Business
How to get people to write about you for nothing
The next Moving Forward group is tomorrow. It’s FREE for anyone who has attended Startup School for Seniors previously. It starts at 10 a.m. and finishes by 11 a.m.; the link is below.
Mark will join you as I have a wedding in the States.
Being featured in the media is one of the best and most cost-effective ways to raise awareness for yourself or your business. Whether the coverage is in a magazine, on a website, in a newspaper article, podcast, or blog, being featured provides you with content you can share across your social media channels, use as validation on your website, and further evidence of why customers should trust you.
You may think that getting press coverage is only for people who do PR professionally. However, anyone can get publicity if they know how and where to find journalists. This was my job for over 20 years, so understanding what makes a good story is easier for me than for someone without any experience but, with a little knowledge, you can do it too.
Even if you haven't worked at a large company in the past, you can still successfully pitch stories to the media and get featured. The key is knowing how to craft a compelling narrative and target the right journalists and publications.
I suggest initially joining the Facebook group Lightbulb—Entrepreneur & Press Hangout. This group is solely for people who run businesses and journalists seeking case studies. You can introduce your business when you join, but it’s best to lurk for a while to understand the type of stories journalists are interested in and how to pitch yourself to them.
Other similar groups operate similarly on Facebook, but my favourite is Lightbulb.
also has a fabulous Substack newsletter called ‘Hype Yourself’ where, for a small subscription charge, she helps small business owners ‘get famous’. I own a set of fun PR Tips she produced as cards, which are very useful in understanding how you can create a story for yourself or your business, which are sold out, but you can find her book ‘Hype Yourself’ on her website.No matter your business size or what you do, you will have a story to tell. The key is to feel confident about sharing it with the public and crafting it in an interesting way.
Another opportunity has just come our way that may be of interest:
King’s Business School (KBS) are looking to promote King’s Business School Consultancy to local SMEs. Through the Consultancy we offer up to 15 enterprises in our local boroughs the opportunity to receive business consultancy from ambitious and skilled students, free of charge. Further details here. Our students can offer support on a range of business topics, including:
HR planning
Marketing and social media
Financial analysis
Strategy and business planning
Data analysis
Organisational behaviour
Applications for the next round of the programme close on 9 September 2024
Further details are available at:
https://www.kcl.ac.uk/business/partnerships/consultancy
Until next time,
Suzanne