Drinking My Own Kool-Aid: Finally Organising 800+ Videos
Going Down the YouTube Rabbit Hole
In my ongoing effort to drink my own Kool-Aid this week, I’ve been down the YouTube rabbit hole, figuring out how to maximise one of my channels so it’s easier for viewers to find what they’re looking for. I’ve come to this fairly late in the game, having already produced over 800 videos that now need cataloguing. It’s a sharp reminder of how important it is to understand the platform you’re posting to, and how people actually search on it.
The Power of Playlists
With YouTube, much like Instagram Highlights, you can create playlists to curate similar content. You can do this in YouTube Studio by searching for relevant topics, selecting the appropriate videos, and adding them to a playlist. Of course, that assumes your titles are clear and descriptive enough for YouTube to understand what the content is about in the first place!
Deciding What to Prioritise
I used ChatGPT to identify the most searched topics within my content and to explore what might help generate more subscribers. That exercise alone was revealing. I was asked to decide what I wanted to prioritise when creating playlists:
Search traffic?
Authority positioning?
Sponsorship revenue?
Subscriber growth?
It forced me to think carefully about what I actually wanted from curating my content. In the end, I chose authority positioning and subscriber growth. Based on that, I was given a list of suitable subject headings to use.
Curating with Intention
From there, it was a matter of reviewing my videos and assigning the most relevant ones to each playlist. I also created an additional playlist specifically for first-time visitors, guiding them toward the most popular and representative content on the channel.
Once the playlists were created and curated, I moved to the channel editor to redesign my homepage layout. It’s now much easier to navigate, thanks to the playlists and the removal of some default YouTube sections that didn’t make much sense, such as featuring a popular but very niche video as the first thing visitors see.
It will take time to implement everything properly, but if it makes the channel more accessible and helps attract more subscribers, it will be well worth the effort.
Curation Beyond YouTube
And it’s not just YouTube that allows you to curate content to make it easier for visitors to explore. Substack, for example, has its own tagging system. Using the theme editor, you can organise your content according to the tags you use. The key is to keep your tags limited and consistent, ensuring each post is properly tagged in the settings.
Instagram Highlights work in a similar way: they sit at the top of your profile, organised by topic, allowing you to assign and group relevant content under each heading.
Start with Structure
If you’re getting started with one or more social channels, it’s worth thinking from the outset about how you’ll organise your posts so readers can easily find what they’re looking for. Consider how each section or category might solve a specific problem for a viewer. What question are they arriving with? What answer are they hoping to find? Structure your content so it guides them there quickly and clearly.
Do as I say, not as I do. 😊
Don’t wait until you have hundreds of videos or posts before you start categorising your content. Put a simple structure in place now. Future you, and your audience, will be very grateful.
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