How to stop being busy and start being profitable

And what you might be protecting yourself from by staying in motion

There’s a moment in the coffee and discovery meetings I have, where the client arrives prepared. I ask what are you up to at the moment. They tell me about their business, their meetings, their plans. And then, usually without prompting, they say it:

“I’m just so busy.”

It’s not said as a complaint. It’s said with a kind of quiet English pride. Like busy means a bonus. Like motion equals progress.

And then I ask: “What’s working best for you?”

And they fall into silence.

Not because they don’t care. But because they genuinely don’t know. They’ve been moving so fast, they’ve never stopped to look.

If that lands somewhere in your head or your heart, this one’s for you.